FREE PRACTICAL GUIDE + SELF-ASSESSMENT
Why Service Marketing Is Different
7 Principles for Growing Service Revenue, Improving Margins, and Attracting More of the Right Customers
Discover why traditional product-marketing approaches often fall short for service businesses—and how to build a more compelling, profitable service strategy.
Get the Free eBookMost companies don’t have a sales problem. They have a service marketing problem.
Many service organizations are technically strong but struggle to explain why their service is different, why it is worth more, and why customers should choose them over a lower-priced alternative.
The problem is often not service quality. It is how the service is positioned, priced, communicated, and taken to market.
What You Will Learn
A practical framework for strengthening the commercial performance of your service business.
Position Service Around Value
Shift the conversation from activities and cost to customer outcomes, availability, responsiveness, and risk reduction.
Apply the Seven Principles
Evaluate your Promise, Process, Provider, Performance, Perception, Place, and Price as one complete commercial system.
Identify Your Best Opportunities
Use the included self-assessment and 90-day challenge to focus on the changes that can create the greatest commercial impact.
Inside the Free Guide
- Why product-oriented thinking can hold service growth back
- Why the traditional Four Ps are not enough for services
- The seven principles of successful service marketing
- Questions to evaluate your current market approach
- A practical self-assessment to identify gaps
- A 90-day challenge to begin turning insight into action
Written by Michael R. Blumberg, President of Blumberg Advisory Group and a recognized authority on field service and aftermarket services.
Start Marketing Your Services Differently
Get the free guide and identify the two or three areas where a stronger service-marketing approach could improve revenue, margins, and customer value.
Download the Free eBook