Walk Before You Can Run: A Blueprint for Creating an IoT Enabled Field Service OrganizationSep 15, 2020
Implementing IoT does not have to be this challenging or complex. Michael Blumberg recommends an approach for Field Service Organizations to consider when implementing an IoT solution.
Despite the enormous benefits of IoT, field service leaders face many challenges to implementing IoT platforms. First, many of these leaders have not defined a clear outcome for IoT projects. In other words, they haven’t created solid use case or achieved clarity around what types of actions, decisions, or benefits they can obtain from IoT. The possibilities are endless and often overwhelming. Second, these leaders need to create a clear road map with respect to when, how, and where they will implement IoT. Questions often exist as to whether they should implement IoT on their existing installed base or roll-out with new product releases. Appling IoT to an existing installed base may seem like a time-consuming and arduous task. However, the benefits that a FSO can achieve when a large segment of their installed base is IoT enabled is significant. Third, IoT produces a vast volume of data. FSOs are often not sure how they will make sense of all the data or how they will ensure that actionable and measurable results will be achieved from this information. Fourth and most importantly, many field service leaders are concerned that they must overhaul their entire service delivery processes prior to taking advantage of IoT. This seems like an impossible order when they may have millions of dollars invested in the current ways of doing things.
Implementing IoT does not have to be this challenging or complex. Ultimately, Field Service leaders desire a solution that helps them achieve actionable and measurable results in a reasonable timeframe. More importantly, they want a solution that does not bog them down with tons and tons of meaningless data and one that enables them to work with their existing service delivery processes and systems infrastructure.
Quite often, corporations that implement IoT solutions often do so within the context of a Digital Transformation (DX) initiatives. These initiatives typically involve a complete re-design of the service model. While they have positive impact on the customer experience and share-holder value in the long run, they maybe counter-productive to the near term of objectives of Field Service leaders to support their customers’ installed base on an efficient and productive basis as possible. This is because DX initiatives require corporate buy-in, multifunction coordination, dedicated investment capital, and considerable time to implement, whereas Field service leaders are more pragmatic and want results now.
The best approach for field service leaders is one that enables them to implement IoT in parallel to larger, corporate DX initiatives. By doing so, FSOs can realize short term gains within the context of serving their current installed base using the FSOs existing infrastructure and service business model. This approach reduces the requirement to redesign the entire business model and postpone the realization of results that are possible through IoT.
Field Service leaders can think of this transformation as “a walk before you run” approach to implementing IoT. It requires field service leaders to think of IoT in terms of moving from a reactive service model, to conditional, to prescriptive and finally to a predictive service model. Reactive service is the modus operandi of most of today’s FSOs. Service is provided when the customer acknowledges they have a problem and request a solution. Conditional service represents the next phase in the transition to IoT. It uses IoT technology to monitor the customers’ installed base and provide alerts to the FSO that service event is required. This enables the FSO to be more responsive to customer issues, ensure first time fix, and minimize downtime. A prescriptive model is one in which the alert includes a recommendation or instruction about what action the FSO should take next. Predictive service goes one step further. It monitors the customer’s installed base to anticipate service events and take corrective action before they occur thus avoiding downtime altogether and eliminate operating costs and overhead from the service operation.
The time for FSOs to think about implementing IoT is when they are replacing or upgrading their Field Service Management Software. Perhaps the requirement for IoT alone is the primary reason why a FSO would want to upgrade or replace now. Assuming this is the case, FSOs are advised to seek out software vendors who offer IoT feature functionality as part of a complete solution. This will minimize the number of moving parts (e.g., vendors, applications) that need to be included in the solution. This in turn will lead to reduced implementation costs, an efficient process, and less headaches for the FSO. In addition, it will ensure that the IoT solution works within the context of existing service delivery processes and procedures as opposed to the other way around. In this way, FSOs can walk before they run.
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